Fitness Ventures reinvests in Jurupa Valley with a $5 million, 40,000-square-foot club, replacing the former North Riverside gym

JURUPA VALLEY, Calif., Nov. 6, 2026 /PRNewswire/ -- Crunch Fitness has relocated Crunch North Riverside into an all-new, state-of-the-art Crunch 3.0 club at 8032 Limonite Ave. in Jurupa Valley, just down the street from the original location. Operated by Fitness Ventures LLC, the largest Crunch Fitness franchisee in the U.S., the $5 million, 40,000-square-foot gym is now open in the Jurupa Valley Spectrum Shopping Center near Limonite Avenue and Clay Street, giving members more space, more equipment and the full Crunch 3.0 experience.

Fitness Ventures took over Crunch North Riverside in May 2026 as part of its acquisition of 22 Harman Fitness clubs, one of the largest deals in the Crunch system, and immediately went to work. The company announced the new club in June, moved North Riverside members over in late October and celebrated with a pre-opening party on October 29.

Featuring the new Crunch 3.0 design, the club offers:

• Hammer Strength and top-quality cardio and strength training equipment
• Olympic lifting platforms and power half-hour circuit training
• Functional HIITZone™ training area with indoor turf and advanced HIIT classes
• Group fitness studio with Crunch's world-famous classes, including yoga, Zumba and TRX
• Personal training
• Relax & Recover® services including HydroMassage®, tanning, sauna, infrared sauna, red light therapy, contrast therapy and Frost Locker
• Full-service locker rooms with showers

To learn more, visit www.CrunchJurupaValley.com. 

"We are excited to bring a bigger and better Crunch to this community. Our North Riverside members deserved a club that could grow with them," said Brian Hibbard, CEO of Fitness Ventures LLC. " This new club is how we reinvest in the communities we serve. Crunch is for everyone, from the first-time gym-goer to the seasoned athlete."

The new Jurupa Valley club reflects the company's approach to growth: when Fitness Ventures acquires clubs, it doesn't just keep them running, it reinvests in them and in the communities they serve.

About Fitness Ventures:

Founded in 2016 by Brian Hibbard, Fitness Ventures, LLC is the largest Crunch Fitness franchisee in the United States and one of the fastest-growing operators in the high-value, low-price (HVLP) fitness category. As of the time of this press release, the Company operates 123 locations across 30 states and is on pace to exceed 130 locations by year-end, with a robust pipeline of new club developments and acquisitions underway. Backed by Meaningful Partners, Fitness Ventures pairs a disciplined operating and development strategy with a relentless focus on execution - operating some of the highest-volume Crunch locations in the system and delivering industry-leading financial returns. The Company is also a category leader in applied AI, leveraging proprietary technology to drive performance across its portfolio. For more information, visit www.fitnessventuresllc.com. 

About Crunch:

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves 4 million members with 600 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, India, Mexico, New Zealand, and Puerto Rico. Crunch is rapidly expanding across the U.S. and around the globe.

Media Contact: Hiba Abduljawad, hiba@fitnessventuresllc.com 

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SOURCE FITNESS VENTURES