Hangar Studios Reports Rising Demand for Video Podcast Production

Hangar Studios, the New York City podcast production company founded in 2009, reports rising demand for video podcast production from brand marketing teams and independent hosts planning fourth quarter show launches. The studio's runway from concept to first published episode is six to eight weeks, which places the practical booking window for a Q4 launch in September.

The shift is not subtle. Across 2026, an increasing share of the studio's incoming briefs arrive with video already assumed rather than raised as an option. Brand teams are building shows that need to live on YouTube and on social feeds as well as in podcast apps, and independent hosts are arriving with the same expectation, because the shows they benchmark themselves against are filmed.

"Video stopped being the upgrade and started being the default, and a lot of hosts have not caught up to what that actually requires," said Jennifer Chernicky, founder and CEO of Hangar Studios. "You are not adding a camera. You are adding a set, a lighting plan, a wardrobe conversation, a second post-production pass, and a whole content pipeline on the other end. It is worth it for the right show. It is a very expensive mistake for the wrong one."

What filming actually adds

A filmed session changes the production in four measurable ways. The room has to be lit and dressed, not simply treated for sound. The host and any guests have to be positioned for camera as well as for microphone, which changes the geometry of the table. The session runs longer, because the setup is longer. And the finished episode arrives with a video master alongside the audio master, which means a second delivery format and a second set of platform specifications.

What it buys is reach. A filmed episode publishes to YouTube as a full show, cuts down into short form clips of 60 to 90 seconds for social feeds, and supplies still frames for the episode art and the show's marketing. One recording day becomes a season of surrounding content rather than a single audio file.

Single camera, multi camera, and the partner studio

Hangar Studios captures video two ways. The default at its 417 Fifth Avenue facility in Midtown Manhattan is single camera, which suits a solo host or a host with one guest. Shows with three or more people on camera move to a multi camera grid, and for larger multi camera setups the studio works with a partner studio rather than forcing a room to do something it was not built for. That model is disclosed to clients during scope so the decision is made with the trade-offs visible.

Every session, filmed or not, runs on Pro Tools with an engineer in the room start to finish, monitoring levels and handling the technical layer so the host can stay in the conversation. Hosts and guests arrive 15 to 20 minutes before call time. A standard audio session block is one hour for a 20 to 45 minute episode. Filmed sessions run longer, because the setup does.

The six to eight week runway

The timeline from concept to a first published video episode is six to eight weeks. That covers format and goal definition, the look and set decisions, a test record, the first production block, post-production, and the platform setup on the video side. For a brand team that wants a show live before the end of the calendar year, September is the last month that math works comfortably.

"Every year we get the same call in the second week of November from someone who wants a show live by December," said Chernicky. "We can move fast, but we cannot compress the part where you decide what the show is for. That part is the whole job. Book in September and you get a show. Book in November and you get a rush."

The clips are the point

The studio treats the marketing assets that come out of a filmed session as part of the deliverable rather than an afterthought. Audiograms, short form clips of 60 to 90 seconds, and social cutdowns are what most of a show's audience encounters first. A podcast that publishes and waits to be found is a podcast that will not be found. Post-production is configured as an add-on to each show's package, and dedicated producers are available for an additional fee for shows that need coordination beyond the standard scope.

Which shows should stay audio only

Hangar Studios is direct with clients about when video is the wrong call. A show built around long, unhurried conversation, an interview series whose guests are more candid without a camera in the room, an internal corporate show whose audience listens on a commute, or a first season that has not yet found its format are all better served by staying audio and putting the budget into consistency. The studio's own guidance is to prove the format over the first six episodes and add video in season two if the audience is asking for it.

A 17-year production record

Hangar Studios has produced podcasts, vodcasts, and audiobooks since 2009. Its confirmed show portfolio includes the Microsoft Threat Intelligence Podcast, Microsoft Scott and Mark Learn To, Afternoon Cyber Tea with Ann Johnson, JPMorgan Chase's Market Matters, Viatris's Listen Well, Sakara Life, Five Things with Lynn Hirschberg for W Magazine, Beauty Curious with Dr. Elyse Love and Ian Michael Crumm, The Knot's XOXO, Thrive Market's But Are You Thriving, The Chairish Podcast, and Refinery29's Go Off Sis, alongside hundreds of independent shows. Across 17 years the studio has served more than 600 clients and reached more than 50 million listeners worldwide.

What it costs you in time

The honest counterweight is time. A filmed session runs longer than an audio session because the setup runs longer, and the people on camera have to think about how they look as well as how they sound. Hosts who have recorded audio for a season often find the first two filmed episodes slower and slightly stiffer, and that is normal. The format settles at around six episodes, the same way an audio show does.

There is also a review cycle that audio shows do not have. Somebody has to approve the look, the lower thirds, the thumbnail, and the cut. For a brand team that means an additional approver and an additional round, which is worth planning into the schedule rather than discovering in week five.

Where video actually earns its keep

The strongest case for filming is discovery. A filmed show is searchable on a platform where people look for shows, and the clips it produces travel in feeds where an audio file cannot go. For a founder-led brand or an executive building recognition, being seen and heard together tends to compound faster than either alone.

The second case is reuse. A single filmed recording day supplies full episodes, short form clips, stills for episode art and marketing, and material for a company's own channels. Studios and brand teams that plan for that reuse before the camera is switched on get several months of assets from one block. The ones that decide afterwards usually discover the framing, the wardrobe, or the set will not cut the way they wanted.

Brand teams and hosts planning a fourth quarter launch can review formats, timelines, and what a filmed session includes on the video podcast production page at thehangarstudios.com.

About Hangar Studios

Hangar Studios is a full-service podcast production company in New York City, producing studio, remote, and on-location shows for Fortune 500 brands and independent creators since 2009. Founded by Jennifer Chernicky, the first podcast production company owned and operated by a woman of color, Hangar has produced thousands of episodes for more than 600 clients and reached over 50 million listeners worldwide. From concept and recording to editing, sound design, and distribution, the team turns ideas into broadcast-grade audio and video. Learn more at thehangarstudios.com.

Contact Information:

Hangar Studios

417 Fifth Avenue, 8th Floor
New York, NY 10016
United States

Jennifer Chernicky
+1-516-366-0333
https://thehangarstudios.com