Tony Robbins, results coach and philanthropist dedicated to ending world hunger, joined partners to give away 543,501 pounds of produce, setting a Guinness World Record.
San Diego, CA (PRUnderground) August 20th, 2026
Tony Robbins became a household name after coaching Olympic athletes, U.S. Presidents, and Fortune 500 companies to achieve unprecedented results. Now, he is setting records as a philanthropist committed to ending world hunger. On August 8, he joined Odd Bunch and Sharing Excess in hosting Ugly Potato Day in Surrey, British Columbia. The event brought farmers together to give away 543,501 pounds of produce in 24 hours, setting a Guinness World Record in the process.
Ugly Potato Day began in 2022, when Tyler Heppell invited a dozen neighbors to his family's South Surrey farm to take home free fruits and vegetables considered too imperfect for grocery store shelves. With the help of Robbins, Canadian produce delivery service Odd Bunch, and Philadelphia non-profit Sharing Excess, Ugly Potato Day reached epic proportions this August. More than 30,000 people attended the event at Surrey's Cloverdale Agriplex, with 25 farms contributing record-setting amounts of produce that would otherwise have gone to waste.
"Seeing that many people come together to share food was deeply moving," said Robbins. "There was so much joy, gratitude, abundance, and love for one another."
The previous record for a 24-hour donation of fresh fruit and vegetables was set in 2016 in Sacramento, California. This year's Potato Day beat that record by more than 49,000 pounds. Robbins highlighted the event as a model that could help address the ongoing hunger crisis in North America and beyond.
"In Canada, 9.8 million people are food insecure. A quarter of those people are kids. In America, it's 48 million people," said Robbins. "We often say this is the dumbest problem in the world because it's so easy to solve. All it needs is caring."
In addition to helping people break free of limitations through his coaching and often sold-out personal development events, Robbins has made significant headway in the fight against hunger. He has helped deliver over 92 billion meals to people in need in the past decade through his partnership with Feeding America and the 100 Billion Meals Challenge, a global initiative he launched with Governor David Beasley, former director of the World Food Programme.
Robbins has also partnered with Sharing Excess to build a nonprofit model for rescuing and redistributing surplus food at scale. Together, they are working to rescue hundreds of millions of pounds of surplus food across the United States, redirecting perfectly good produce and other food into the hands of people who need it.
"If you're receiving food, I hope you're receiving it in the spirit that somebody cares about you who you don't even know," said Robbins to participants at Potato Day. "That's the most beautiful part of humanity. That's what makes us human."
In Robbins' personal and business coaching work, he emphasizes that true abundance comes when people shift their focus to what they can give instead of get. In Robbins' words, "the secret to living is giving."
To learn more about Tony Robbins' Results Coaching or his work to address food insecurity, visit TonyRobbins.com.
